Apple‘s CEO Tim Cook was part of a round table of tech leaders that met with Donald Trump last week. There has been a lot of discussion about the event, which included Jeff Bezos of Amazon, Larry Page of Google, Satya Nadella of Microsoft, and more. Given that his publicly expressed values were at such odds with statements Trump has made during and after his campaign, Tim Cook explained the reason why he met with the incoming president in a series of answers to questions posted by Apple internal employee info service.
How important is it for Apple to engage with governments?
It’s very important. Governments can affect our ability to do what we do. They can affect it in positive ways and they can affect in not so positive ways. What we do is focus on the policies. Some of our key areas of focus are on privacy and security, education. They’re on advocating for human rights for everyone, and expanding the definition of human rights. They’re on the environment and really combating climate change, something we do by running our business on 100 percent renewable energy.
And of course, creating jobs is a key part of what we do by giving people opportunity not only with people that work directly for Apple, but the large number of people that are in our ecosystem. We’re really proud that we’ve created 2 million jobs, just in this country. A great percentage of those are app developers. This gives everyone the power to sell their work to the world, which is an unbelievable invention in and of itself.
We have other things that are more business-centric — like tax reform — and something we’ve long advocated for: a simple system. And we’d like intellectual property reform to try to stop the people suing when they don’t do anything as a company.
There’s a large number of those issues, and the way that you advance them is to engage. Personally, I’ve never found being on the sideline a successful place to be. The way that you influence these issues is to be in the arena. So whether it’s in this country, or the European Union, or in China or South America, we engage. And we engage when we agree and we engage when we disagree. I think it’s very important to do that because you don’t change things by just yelling. You change things by showing everyone why your way is the best. In many ways, it’s a debate of ideas.
We very much stand up for what we believe in. We think that’s a key part of what Apple is about. And we’ll continue to do so. – Tim Cook
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